Looking to start your Black Friday promotions? Get a head start with these Black Friday visuals.
Over the last few years, the Black Friday sale event has exploded globally with almost every major brand and retailer taking part. Many roll out huge savings from early November to Black Friday, and then right through to Cyber Monday – giving consumers plenty of opportunities to grab some pre-Christmas bargains.
Black Friday is taking place on 27 November which won’t be what we’re all used to. Many countries have entered a nationwide lockdown leading up to Christmas with essential shops only being open to help stop the spread of the invisible killer – Coronavirus, which has become the very bane of our lives during 2020!
Many retailers are opting for early Black Friday deals and putting their best sales online. The luxury is that you can avoid the mad chaos and long lines in stores and get the same sales from the comfort of your sofa. By staying home, you can cosy up with a warm cup of tea and simply click to buy when it’s time.
Black Friday used to be almost exclusively centred around tech but we’re now seeing savings across a wide range of categories including fashion and beauty to household goods and toys.
Last year, we saw many people flock online for deals, with major players like Amazon and Walmart rolling out deals for extended periods. Some retailers, like Amazon and Superdrug, have already launched deals earlier this year.
With many retailers massively impacted by Coronavirus, only time will tell whether this will have a knock-on effect on deals available over the popular sale period.
One thing we do know for certain is online shopping is now even more popular (and important) than ever before during this pandemic. So, staying in the loop and finding your favourite retailers’ online offerings beforehand will be vital for getting the biggest savings on the day.
For this extravaganza event, we’re offering big, exclusive savings for our image packs. Watch this space!
Wondering how Black Friday came about?
Black Friday was originally known as the Friday following the US holiday Thanksgiving Day, which is celebrated on the fourth Thursday of November. It was associated with financial crisis, not sales shopping. Two Wall Street financiers, Jim Fisk and Jay Gould, bought a significant amount of US gold in the hopes the overall price would soar and then sell it for huge profits. On Friday 24 September, 1869, the US gold market crashed and Fisk and Gould’s actions left Wall Street barons bankrupt, which then became referred to as Black Friday.
The black board in the New York Gold Room, September 24, 1869, showing the collapse of the price of gold.
During the 1950s, police officers in Philadelphia were first to link Black Friday to the post-Thanksgiving period. Large crowds of tourists and shoppers went to the city the day after Thanksgiving for the Army-Navy football game, creating chaos, traffic jams and shoplifting opportunities. Police officers weren’t able to take the day off and had to work long hours to control the carnage and subsequently referred to it as Black Friday.
Black Friday has become a global two-week shopping event commencing the festive Christmas shopping season. Retailers compete and start their sales early, and shoppers head to high street stores and visit online brands trying to find the best deals.
In recent years, many Black Friday shoppers have picked up their deals online with the rise of smartphones and click and collect services. The development of technology and online shopping has led retailers to create Cyber Monday taking place on 30 November. The day marks the continuation of sales following Thanksgiving and Black Friday, with exclusive internet-only deals and discounts.
The majority of deals end on Cyber Monday but some retailers are stretching the discounts out after that date.