Explore The Candid Life collectionÂ
Candid, authentic imagery is an amazing way to capture real life, in the moment imagery. Think real people, in real places, doing real things. Capturing authenticity isn’t always to easy to achieve. Perfection isn’t the aim; candid moments are.
The beauty of using an unstaged image that shows a real person in an everyday situation is that it’s easy to relate to. If your audience can picture themselves in a particular scenario, or they see an image that looks familiar to them, it’ll help to evoke an emotional reaction from them.
If you’re looking to inject a sense of authenticity into your work, there are a few questions you can ask yourself. Are you conveying emotion from faces? Are you showcasing images that resemble your target audience? Is the content relatable? These basic points will set you up to make the most of authentic imagery anywhere.
The Candid Life collection aims to highlight authentic moments from across the globe. Whether it’s a commuter on the London tube or a street vendor in Vietnam, this lightbox aims to capture real people, in real places, doing real things.
